Support from Free Trade Agreement (FTA)
In the first half of 2022, the production of the ceramic industry has been recovering and growing quite well. Up to this point, most businesses have production orders. Many businesses in the industry have an increase of 15 – 20% compared to the same period last year.
Mr. Vuong Sieu Tin, Director of Phuoc Du Long Company, assessed that the signed Vietnam – EU Free Trade Agreement (EVFTA) has created great opportunities for exports in general, handicrafts and fine art ceramics in particular.
Also according to Mr. Tin, currently 95% of the business’s market is export, of which the main export market is the EU. In 2021, the export turnover of the enterprise will increase by about 26 – 27% compared to the previous year. In 2022, the business is full of orders until September and October. This is a very positive signal. Businesses also expect export revenue to grow by about 5-7% in 2022.
Calculated from statistics of the General Department of Customs , Vietnam’s export of fine art ceramics in June 2022 reached 63.77 million USD, an increase of 4.5% compared to May 2022. Overall, in the first 6 months of 2022, fine art ceramic exports reached 375.59 million USD, an increase of 6.5% over the same period in 2021.
In June 2022, exports of fine art ceramics to the EU reached 6.97 million USD. Overall, in the first 6 months of 2022, exports of fine art ceramics to the EU reached 45.65 million USD.
Vietnam ranks 3rd (after China and Thailand) among the markets supplying fine ceramics to the EU, with a growth rate in the period 2016 – 2021 reaching 7.6%/year (according to statistics of the EU). Eurostat). The implementation of the EVFTA Agreement is opening up many export opportunities for handicraft products in general and fine art ceramics in particular.
Ceramics businesses say that as Vietnam increasingly participates deeply in the world economy, many opportunities will open up. However, the last 6 months of the year are truly a big challenge when many economies are affected. Expanding production to capture market opportunities is not something businesses can do just if they want. Despite achieving positive export turnover, export activities face many challenges. Specifically, the unpredictable developments of the Covid-19 epidemic, the risk of supply chain disruption due to trade tensions, geopolitics, and high transportation costs; Prices of imported goods, raw materials, fuel, and materials that are production inputs continue to increase… Notably, logistics autonomy is considered the biggest barrier.
Find a new direction
The results of high growth in commodity exports have affirmed the production capacity and market development ability of export ceramic enterprises, but according to Mr. Vuong Sieu Tin, foreign ceramic products are currently subject to competition. competition in the domestic market, the export market for this product is also facing fierce competition from ceramic businesses in China, Thailand… This requires businesses that want to stand firm in the world market to Know how to “renew yourself” by being willing to diversify products and invest in technological innovation to ensure quality, reduce costs, and meet consumer tastes.
It is known that in the export market, in addition to garden ceramics, construction ceramics are of interest to businesses. The potential for construction ceramic products is huge, because the demand for new materials in construction is increasing sharply.
Mr. Ly Ngoc Minh – Chairman of the Board of Directors, General Director of Minh Long 1 Ceramics Company said that in the ever-changing world situation, to adapt and develop, businesses need to build appropriate strategies, Promote technological transformation, digital transformation, renewing business models, restructuring and applying science and technology to production and business processes. Particularly for the EU market, in order for fine art ceramics to penetrate, businesses must better meet safety technical standards and regularly innovate product designs…
According to the International Trade Center (ITC), to promote and develop the construction ceramics industry, Vietnam needs to build and form centers to process and standardize ceramic materials synchronously for the industry. ceramics. This is the driving force to stabilize production and is a premise for developing ceramic products with high added value.
Along with that, planning concentrated ceramic production areas to preserve ceramic production centers and minimize the impact of ceramic production on the environment. Support businesses to improve production conditions to meet world standard needs.
Take advantage of tariff incentives from signed agreements to import modern machinery and technology products from developed countries, produce construction ceramic products in accordance with domestic and international consumer needs. abroad, improving product value, increasing competitiveness and expanding market share in the world market.